Bold Browning Seasoning & BBQ Rub
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CLUCK & SQUEAL BOLD BROWNING
Inspired by travels through Texas and the southern U.S., Bold Browning was crafted to let the natural richness of beef shine as the star of the show. Firecook Marc Cardinali designed this rub to deliver both flavour and performance — creating the prized crust that steak lovers crave while enhancing the texture and depth of every bite.
Usage & Tips
For a 1"–1.5" steak, season generously with Bold Browning and allow 45 minutes to 1.5 hours for the rub to fully penetrate the meat. Sear over high heat to achieve the signature crust.
This blend also excels in cultural favourites like Jamaican jerk, Mexican fajitas, Cuban stews, Texas brisket, and beef rib rubs — proving its place as an all-purpose global kitchen essential.
We Love It On
Beef steaks and ribs, pork chops, lamb, wild big game, chicken, fish, shrimp, and even vegetables like potatoes, Brussels sprouts, cauliflower, and mushrooms. It also shines in soups, stews, chili, tacos, dips, and more.
🔥 Pro Tip: Pair Bold Browning with our pure chili pepper blend “Tasty Hot” for a fiery layer of heat that elevates the already rich, smoky crust.
Ingredients: Sea salt, Spices, Dehydrated garlic, Dehydrated onion, Dehydrated bell peppers
Features
• Named for the beautiful, browned crust and its bold flavour it creates
• Delivers the perfect flavour and texture profile for beef and beyond
• Allergy-friendly: gluten-free, MSG-free, sulphite-free, peanut-free, and non-GMO
Let customers speak for us
Cluck and Squeal is my go-to for seasoning, best stuff out there!
Cluck and Squeal is my go-to for seasoning, best stuff out there!
I used the All Purpose Seasoning Rub on the chicken thighs that I BBQ first before incorporating them into my chicken pot pie
Excellent flavor
Excellent seasoning, recommend it
Delicious! Glad I ordered 4 bottles!
It's my go to for rub for all things BBQ
Love this product, makes meat sooo delicious
Ok. I found this seasoning when I lived in Hamilton. Got it from Highland meatpackers and I have used it for a couple years. Now I moved away and thank God I can order it directly online. I use it for my air fryer wings, and pork dishes. I love the heat and flavor it brings. I love how it has zero preservatives and no salt so I can control to my taste.
I also love how its not mass produced. Even though im not local anymore I still support local, and will continue to buy the seasoning for years to come.
Highly recommend. Super fast shipping and great customer service.
This is a wonderful cooking aid. Excellent flavor.
Just a shame that shipping is so ridiculously expensive.
tasty, can use in multiple recipes, will certainly buy again
Always amazing service. I use original on most everything.
One of the best rubs we have tried
and used...fantastic flavour...give it a try you will be thrilled!
Why Our Seasonings Are Different
When it comes to BBQ rubs and seasonings, we believe better ingredients make better food. Our blends use premium salts, generous amounts of high-quality spices, and intentionally less salt and sugar. No fillers, no shortcuts — just bold, balanced flavour. Every blend is proudly made in Canada and is Gluten-Free, MSG-free, and Non-GMO.
CLEANER INGREDIENTS, BETTER FLAVOUR.
Made with premium sea salt, our blends are lower in sodium, Non-GMO, Gluten-Free, and MSG-Free, giving you bold flavour without the junk.
LESS SALT & SUGAR. MORE SPICE.
Only 2 of our original blends contain a touch of sugar, and even then it’s kept intentionally low—because real flavour should come from quality spices, not sweetness.
PACKED WITH SPICE — NOT FILLERS.
Every blend is crafted with generous amounts of premium spices—not packed with salt or sugar, no fillers, no chemicals—delivering rich, balanced flavour that elevates every meal.
